Advertising Age: An email newsletter called TheSkimm is reaching young women by delivering the day’s news in a breezy conversational way. Though TheSkimm began three years ago, it’s been on a tear in the wake of a fresh $6 million investment round in December. Founders Danielle Weisberg and Carly Zakin, both not quite 30, make the very bold claim that they’re building a media brand to chip away at the viewership of TV morning shows. “We’re deconstructing morning-show behavior.”