Fox Advises Ad Execs to Avoid ‘Crappy Online Video’

New York Post: Fox advertising boss Toby Byrne warned a room of media agencies and their clients to choose Fox’s premium content across its many platforms and stay away from “crappy online video.” Byrne, making a pitch for Fox’s new fall lineup alongside Fox co-chiefs Dana Walden and Gary Newman, added that some online ads don’t even fill the screen. Networks are facing a drain of dollars away from traditional TV toward a growing host of online video operators.