Media Life: At the Turner upfront, Kevin Reilly rolled out a very ambitious plan, including a rebrand of TBS, a makeover for TNT, a goal to double production of original content over the next three years, and a new ad program called the Turner Data Cloud. It’s all a part of a push by Turner, and cable TV generally over the past few years, to compete more closely with broadcast for both ratings and ad dollars. “We’re doing a proactive makeover of these networks,” Reilly said. “We’ll double the number of our original series on TBS and TNT over the next three years.”