Report: Mobile Operators Plan to Block Online Ads

Financial Times: Several mobile operators plan to block advertising on their networks, setting the stage for a battle with digital media companies such as Google, AOL and Yahoo. One European wireless carrier said that it has installed blocking software in its data centers and planned to turn it on before the end of 2015. The software prevents most types of advertising from loading in web pages and apps. “Tens of millions of mobile subscribers around the world will be opting in to ad blocking by the end of the year. If this scales, it could have a devastating impact on the online advertising industry.”