IAC’s About.com Relaunch Pays Off as Ad Revenue Skyrockets

Business Insider: The scarcely 20-year old brand About.com has come back from the dead. The IAC-owned publisher says its ad income will net out at over $20 million in the fourth quarter, up 40% year over year. The publisher, which changed its name to Dotdash in May, deliberately tore down its old site, gutting much of its musty, early 2000s content.