P&G to Review Massive Media Planning, Buying Business

Advertising Age: Procter & Gamble is expected to announce a buying and planning review across the U.S., Canada and Puerto Rico. The company had been rumored to join major marketers including Coca-Cola, Unilever and L’Oreal that are already rethinking how and where to spend media dollars. It will be the first time the packaged-goods giant has reviewed its U.S. buying account in nearly two decades. In 2014, P&G spent $2.66 billion on U.S. measured media, which is a decrease from the $3.47 billion it spent in 2013, according to Kantar Media