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Capital New York: The future of Vice Media, like that of most digital media upstarts, is an open question. The company could go public, or it could potentially be sold to a larger media company. In an interview, CEO Shane Smith mentioned those two options as possibilities for Vice, and also included a third: remaining a privately owned company. “There hasn’t been a media company like this to go public in 15 years,” Smith said of the IPO avenue. “The markets would love it.”