WPP to Launch Sports Rights Agency Within GroupM

Financial Times: WPP has stepped into the increasingly lucrative arena of sports rights, setting up a new agency to represent the likes of the Cleveland Cavaliers basketball team, Manchester City of the English Premier League, and the England and Wales Cricket Board. ESP will be a 150-person unit that sits within GroupM, WPP’s media-buying arm. It intends to take on the likes of IMG, Wasserman and Infront in selling sports rights across the world.