21st Century Fox to Review Global Media Agency Biz

Advertising Age: 21st Century Fox is reviewing its worldwide media buying and planning business across its massive film, TV and home entertainment groups. The film and TV giant spent $767.48 million on U.S. measured media in 2014. Globally, it’s spending exceeds $1 billion. “The rules of consumer engagement in our business are shifting quickly and dramatically. We are going through this process to ensure we have the right agency partners who are best equipped to work with us to reimagine the future of marketing for 21st Century Fox’s leading brands.”