Bloomberg: Spotify will add podcasts and video content to attract more advertising revenue and fend off competition from Apple and Google. CEO Daniel Ek announced the new offerings at an event in New York, highlighting videos from the online media outlet Vice News and TV channel Comedy Central. The videos will complement the Swedish company’s lineup of songs and other audio programming. Spotify joins other online-content companies looking to video to accelerate advertising growth, because marketers spend more for the spots than for audio, print, photo or text promotions.