Facebook, Social Media See Video Ads on the Rise

San Jose Mercury News: Television isn’t the only way commercials will get airtime this year. Social media companies such as Facebook and Twitter are making a stronger push to attract lucrative video advertising, as more people use computers and smartphones to watch videos online. Social media companies “went from just talking about or lightly testing video to deploying it in a pretty big way,” said Paul Verna, a senior research analyst at eMarketer. “There’s kind of a perfect storm now of consumer behavior, technology, development and content availability.”