Gannett’s USA Today Snags Game Pros to Attract Readers

Ad Age: USA Today Network, a group of more than 100 Gannett-owned publications including USA Today, is set to roll out its first augmented reality app, focused on the 30 rocket launches slated for Cape Canaveral this year. There are no ads yet in the app, which comes out March 29, but the company intends to offer sponsorships.