Conde Nast’s GQ Ad Insert Includes Wearable Men’s Blazer

Adweek: Fragrance advertisers think they’re cool with their scent-strip print ads in glossy magazines. But Old Spice one-ups the industry with its latest stunt — a print ad in the new GQ that doesn’t just have a scent strip, it contains a fully scented man-sized disposable paper blazer that you can wear around town.