CNBC: Apple has reclaimed its crown as the world’s most valuable brand, worth a staggering $247 billion, according to WPP and Millward Brown. The tech behemoth triumphed in the advertising agencies’ annual top 100 most valuable global brands report. The report ranked brand value by looking at views of potential and current buyers of a brand, plus financial data. “Apple is clear on what it stands for, and never stops refreshing its message to sustain the difference that makes it so desirable.”