News Corp, Time Inc Have Big Plans for Mobile Video

TheStreet: For legacy print companies including the New York Times, News Corp. and Time Inc., short-form mobile video may be the answer to surviving the digital age. “I don’t think there’s any particular genius or magic behind it,” said Doug Arthur, a senior analyst at Huber Research Partners. “The advertising rates in video are fairly high.” Digital video advertising rose to $5.8 billion last year and is expected to climb to $14 billion by 2019, according to eMarketer, as advertisers dedicate more spending to the smartphones and tablets preferred by younger consumers. “Online video is the fastest-growing medium out there from an advertising growth point of view and from a consumption point of view.”