Hearst’s Online Mags Cut Back on Aggregation, Viral Fluff

Digiday: Digital scale used to be the watchword at Hearst Magazines, but it’s now joining the stampede to original reporting. Back in January 2017, only one of the company’s top 50 stories included some research or reporting or both. But by December, 28 of Hearst’s top 50 stories had research or original reporting.