AFP: A study by the American Press Institute released in the past week said a key for the newspaper industry is changing the culture of newsrooms to foster innovation. This includes allowing interaction of different groups — journalists, technicians and others which the study referred to as “tribes.” “To encourage innovation and transformation … organizations need to empower and motivate their tribes,” the report said. API deputy director Jeff Sonderman said cash-strapped newspapers can still invest and innovate by using a “lean startup” approach. “Instead of spending a long time and a lot of money in a big attempt at something new, you spend a little bit of money on a small-scale experiment, and you build in small steps.”