Thrillist’s Ben Lerer Criticizes Time Inc, Conde Nast

WWD: Who hasn’t done a good job in the transition to digital? According to Thrillist CEO Ben Lerer: “Time Inc. There are certain publications that they own that have done a terrific job digitally. You can find other ones that have done terribly, that while they were the leading print brand in a category, in a digital world they are not relevant.” … Conde Nast is making a big push into e-commerce. How do they succeed? “I don’t think that the way they are doing it will work. I don’t believe that the way that content and commerce fits today is that magazines make every article or every story that they write shoppable. Media companies need to get into businesses other than content creation and selling ads. Retail is one of the businesses that I think more media companies will begin owning.”