BuzzFeed Pivots to Concert Business with Sponsor Hyundai

Variety: BuzzFeed wants its readers to get away from the screen and to go outside. The popular news-and-video site, controlled in part by NBCUniversal, is getting into the professional concert business – and it’s towing Hyundai along for the ride. A three-city music tour, “Kamp Kona,” will make stops in Santa Fe, Los Angeles and Marfa, Texas.