Advertising Age: BuzzFeed has hired longtime PepsiCo marketing executive Frank Cooper as its chief marketing officer and chief creative officer. “We’re part publisher, part content producer, part ad agency, so the skillset required is someone who is an amazing marketer and someone who can lead the creative teams,” said BuzzFeed president Greg Coleman. Cooper will oversee BuzzFeed’s creative services team, which makes sponsored content for brands. He’ll also manage BuzzFeed’s market research, business-to-business and consumer marketing, as well as work with marketers and advertising executives on forming partnerships.