Associated Press: Graydon Carter knew Caitlyn Jenner’s cover would be popular, but this popular? That was a surprise. “I knew it would be a thing. I had no idea how big a thing it would be. We decided to work with the Internet rather than just complain about the Internet as a monthly magazine, and it turned out to be amazing,” the Vanity Fair editor said. By “working,” Carter meant the magazine’s choice to release the cover on social media and simultaneously offer prospective readers the chance to buy the article on iTunes for $4.99.