WWD: As newsstand and advertising revenues plummet, magazine companies are desperately seeking new streams of revenue to plug the holes. They’re pumping money into TV programming, online videos, native advertising departments and more. Now they’ve turned their attentions back to commerce, as the ease and fast growth of online shopping have reignited their belief that they, too, can become e-tailers. Why not? In their view, they already are arbiters of taste, curators of the best products for their readers, guardians of all that is chic and covetable. Why shouldn’t they sell what they show in their pages? The problem is, no publishing company has succeeded as an e-tailer up to now.