min: Before there was Tough Mudder, Spartan Race or Warrior Dash there was Men’s Health’s Urbanathlon. Now in its 10th year, the race is still growing. “I’ve participated in every single one since 2006,” said Men’s Health VP and publisher Ronan Gardiner. “It’s a 10 to 12 mile race through an urban environment in New York and San Francisco incorporating landmarks and obstacles. It’s competitive, it’s challenging, but it’s also a ton of fun. After the first 10 years, would you believe over 250,000 people have participated in 22 cities across four continents? Sixty percent of respondents tell us that they’re magazine readers, 20 percent tell us that they go to MensHealth.com at least monthly. We’re also hoping that the race converts non-Men’s Health readers to the brand.”
