Advertising Age: It doesn’t matter whether you think the dress is blue and black, or white and gold, because the BuzzFeed post that launched thousands of arguments really serves as a viral promotion for the strength of the website’s native-advertising department. The post is not a native ad. It repurposes a Tumblr asking readers the color of a dress. “The brilliance of BuzzFeed is its ability to spot topics and content on the rise, before they tip, and use all their channels and modes of distribution to spread them to a massive audience.”