Goop, from Paltrow, Developing Wellness Series for Netflix

WWD: There’s no stopping the growth of Gwyneth Paltrow’s Goop. The high-end, love-it-or-hate-it lifestyle brand is in talks with Netflix to shoot and stream a series based on the brand’s core theme of “wellness” — a focus that has put both Goop and Paltrow, the company’s CEO, under the microscope.