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CNBC: Twenty-First Century Fox built its empire on television and movies. But, as the world moves increasingly toward a digital media landscape, traditional mass media companies need to evolve to stay relevant and in business. And some experts believe James Murdoch could be the one to make those changes for Fox. James has already shown leadership in moving the company toward a digital-leaning future. For example, it is believed James is the one who convinced Rupert to invest in Vice Media. However, some sources say Fox isn’t thought of as a digital media leader. “They’re going to have to be digitally forward.”