Advertising Age: Yahoo has hired former JCPenney CMO Debra Berman as the portal’s first-ever senior VP of consumer marketing. Berman will start at Yahoo on July 6 and report directly to the company’s CMO Kathy Savitt, who also oversees the company’s media business. “In this newly created role Debra will oversee product marketing, help drive audience engagement and lead consumer brand strategy.” While Yahoo already has a CMO, Berman’s focus on consumer marketing may suggest plans for Yahoo to become more active in making normal people aware of what the company has been up to over the past few years.