Hearst Tops Rivals in Video Growth Among Magazine Brands

MediaPost: Four of the magazine brands that experienced over 300% video viewership growth year-over-year in the Magazine Media 360° Brand Audience Report for September 2018 were Hearst brands: Esquire, Elle, Cosmopolitan and Seventeen. In the October MPA report, about half the titles with the most video growth year-over-year were also Hearst brands.