Netflix ‘Bird Box’ Challenge Videos Are Pulled from YouTube

Fast Company: Netflix unveiled the movie “Bird Box” on December 13, only to find users happily doing their marketing work for them: Spreading blindfold-related memes throughout the internet. Then fans began to post videos of themselves trying to do ordinary tasks while blindfolded. So far, YouTube appears to only be removing “challenge” videos in which blindfolded parents lead blindfolded children around.