Discovery Networks Buys Asian Sports Channel Setanta

Economic Times: Discovery Networks Asia-Pacific has announced acquisition of sports channel Setanta Sports Asia, which primarily broadcasts rugby matches. Setanta Sports Asia is one of the fastest-growing sports channels in Asia, reaching more than 42 million homes across 16 countries. A year before, Discovery gained a controlling interest in Eurosport, which brought the company former into sports arena. “Similar to the strategy we have adopted for Eurosport, we will look to build on the strengths of Setanta and fortify its leadership as a must-have sports channel across Asia.”