Bloomberg Media CEO Plots Expansion of News Brand TicToc

Digiday: Bloomberg Media CEO Justin Smith: “We’re looking to distribute TicToc content on a number of other platforms for the first time. Twitter will remain the core partner, but we’re going to be going directly to our audience via a new TicToc website, a new TicToc app. We’re going to be looking at a broader array of platforms, including OTT.”