Wall Street Journal: Hulu’s relationship with its big media parents has run hot and cold, and the service has twice been on the auction block. But in the past couple of years, with the help of a $750 million cash infusion from its owners intended to help it take on Netflix, the service has shifted strategy toward building out its subscription service. Armed with cash, Hulu has become newly aggressive, with deals for original shows and big franchises like its acquisition of streaming rights to “Seinfeld.” Hulu has become an important piece on the complex chess board between Netflix and media companies, who are increasingly nervous about the impact that the video streaming giant is having on their business. “We look at network brands as a benefit to us,” said Hulu CEO Mike Hopkins.