Rodale Enters Meal-Delivery Kit Business with Chef’d

Advertising Age: Men’s Health wants to grocery shop for its readers. The magazine is teaming up with Chef’d, a startup in the emerging meal-delivery kit market, to bring Men’s Health branded meals directly to consumers’ homes. Meal-delivery kits are a growing business. In the last several years, a handful of startups have carved out a niche delivering the exact ingredients needed to make a recipe. Chef’d, which has raised $5.3 million in funding, has sought to partner with celebrity chefs and media companies including Vegetarian Times to create menus. The partnership with Men’s Health is its largest media partnership so far.