New York Post: Snapchat CEO Evan Spiegel said his social messaging service is different from other tech companies because, “We really care about not being creepy.” Perhaps that message was needed as the world’s biggest advertisers were in the audience and Snapchat is looking to woo them to promote their clients’ goods on his service. “It’s weird when brands try to act like your pal, Spiegel said at a session at the Cannes Lions ad festival.