The Economist Looks Beyond Ads for Return to Growth

Financial Times: The head of the Economist Group has promised a return to revenue growth in the next 12 months, after falling print advertising caused a third successive year of declining sales. Chris Stibbs said the company — which owns the Economist magazine and other information businesses — had lost about £50 million, or 46 percent of the total, in print ads since reporting record results in 2012. It is now aiming to grow in other areas, such as producing more content for brands and offering other marketing services. “It will be marketing services that will eventually replace the advertising.”