TechCrunch: The number of cord cutters in North America is growing – in 2014, 8.2 percent of former pay TV subscribers surveyed by TiVo unit Digitalsmiths said they ditched their service — an increase of 1.3 percent over the prior year. Meanwhile, a much larger 45.2 percent said they reduced their cable or satellite TV service during the same period. That latter item is referred to as cord shaving, as it’s reflective of the trend toward smaller pay TV bundles as consumers spend more time streaming video via services like Netflix, Hulu or Amazon.