Discovery US Hispanic, MiTu Enter Multiplatform Deal

Los Angeles Times: Latino digital network MiTu announced that it is expanding its relationship with Discovery’s U.S. Hispanic division in a new multiplatform development deal. Since its inception in 2012, MiTu, backed by the Chernin Group and other investors, has grown to 100 million global subscribers. The deal with Discovery allows MiTu to deliver content to Latino millennials on the platforms they prefer. The companies will create long and short form content in both English and Spanish for platforms including YouTube, Instagram, Facebook, Snapchat, Vine, Pinterest and Periscope.