Vice, Unilever Team Up for Launch of Women’s Channel

Guardian: Vice has struck a multi-year deal with Unilever to support the launch of its new female-focused channel, Broadly. Unilever, which spends big bucks on marketing products from Lynx to Dove globally each year, has struck a wide-ranging deal with Vice that will have 11 online channels following Broadly’s launch later this summer. Broadly, which will offer daily editorial led by video series and long-form documentaries, has been interpreted as a move away from Vice’s slightly overall “dude” tone.