Netflix Promo Ties In with Coca-Cola on Re-Release of New Coke

CNBC: New Coke is one of those product flops that often is used as a case study on marketing failures, but Coca-Cola is hoping to turn that around in a promotion with Netflix show “Stranger Things.” The third season will take place in 1985 — the same year that the beverage giant launched the new formula of its flagship soda.