AT&T Pushes WarnerMedia to Exploit Emotional Ties to Phones

Fortune: At the heart of AT&T’s grand plan, says WarnerMedia boss John Stankey, is something the old phone company wouldn’t have known much about — emotion. Cell phones have become so indispensable that people are emotionally attached to them, and “our ability to now place content with that connectivity is another way to keep it emotionally relevant.”