Conde Nast Tests Letting Advertisers Help with Digital Paywalls

Digiday: On June 1, visitors to the website of Conde Nast’s Wired will see a message informing them that the paywall has been raised from four articles to five, with that extra article’s worth of access sponsored by WeTransfer. Wired is hoping that the campaign, which runs for 30 days, will bolster ad revenue and drive subscriber growth.