Meredith Preps Shift in Magazine Publishing Business Model

Business of Home: Meredith Magazines president Doug Olson: “To us, the next version was to give up on the advertising model and transition to a consumer-based model. Not  one transition [like this] that we’ve made was a case where consumers had moved on.” Meredith’s new revamp of Traditional Home magazine “won’t be ad-free, but there aren’t many ads.”