Hearst Helps Create New Magazine with Outdoors Retailer REI

Ad Age: REI, the outdoors retailer, is discontinuing its print mail-order catalog and debuting a magazine. Called Uncommon Path, the print publication will run on a quarterly basis and include stories focused on the outdoors. REI is partnering with Hearst Magazines on the project, which will be staffed by a team of roughly six in-house REI employees as well as a collection of freelancers and Hearst workers.