CNN in Push to Publish Some Stories on Internet First

Digiday: CNN exec Ed O’Keefe saw that digital was the key to reaching new audiences who weren’t already watching TV. So with the 2016 election looming, O’Keefe did something that went against the grain for a broadcaster. Rather than hire from rival broadcasters, he raided traditional print and digital publishers known more for their text reportage than video. Hires included Tanzina Vega from the New York Times, Stephen Collinson from Agence France-Presse and Maeve Reston from the Los Angeles Times. The result is a heavy emphasis on publishing stories online first, then repackaging for broadcast.