Hollywood Reporter: Rodale is tackling a new frontier: TV. The world’s leading healthy lifestyle media company has signed with UTA as it expands into scripted and unscripted television programming. This marks the first Hollywood agency representation for the media company, which will work alongside UTA to create projects across all platforms. “Teaming up with UTA is a natural next step as we extend our great brands and stories into television programming that entertains, motivates and improves the lives of audiences.”