Re/code: Facebook is offering video creators like the NBA, Fox Sports and Funny or Die a revenue split from ads sold alongside their videos beginning this fall. It’s the first time the social networking giant has done any kind of revenue share around video, and the pitch to content creators is pretty transparent: Share your content with us and we’ll share some of the money we make back with you. The move is a full-on attack against YouTube, which has dominated the digital video market for the better half of a decade.