Folio: Rodale is debuting EatClean.com, a new website that targets the healthy and sustainable food market. Though many of the staff working on EatClean are also on Prevention, the site is not a spinoff — rather, it’s intended as a tent pole brand. “It’s really a news and perspective site,” said editor Sarah Toland. “It’s got a good mix of op-ed pieces, news pieces and some service pieces.” The site will feature content from Rodale staff as well as contributing bloggers.