Group Nine Media’s NowThis Expands Staff as ‘MTV of Scrolling’

New Yorker: Some 130 people work in NowThis’s SoHo office, a sprawling loft with state-of-the-art studios. The company’s videos reach 70 percent of U.S. twentysomethings every month. NowThis content chief Tina Exarhos, a former MTV exec, says: “In a scrolling economy, we’re in the business of stopping thumbs.”