USA Today: “Television has long-resisted the inevitability of free digital distribution,” writes media critic Michael Wolff. “Hence, while Google and Facebook hold 52% of digital media advertising, television holds 100% of a far greater and more profitable advertising pie. And, curiously, this offers a glimmer of hope for publishing. Google and Facebook are being forced to build their own streaming strategies, meaning they will have to bend to television’s traditional business model. In this deal, a new model of digital content use and revenue sharing surely emerges.”