Tribune’s Los Angeles Times Runs Ad Over Its Logo

LA Observed: Los Angeles Times publisher Austin Beutner approved placing an ad for the upcoming Universal movie “Minions” within the front-page nameplate of the newspaper. Three minions, characters introduced to movie audiences in the “Despicable Me” films, cavort over the Times logo. The ad was said to be approved over the objections of at least some top editors and marks a first for the Times, which has been more willing than most to turn over the front page to movie ads, but up to now has not sold the actual Times logo. “Previous publishers were not willing to go there.”